Visual Psychology
視覺心理學

Digital 3D Animation Design & Creative Media Design Common
數位 3D 動畫設計組 與 創意媒體設計組 共同修習

Visual perception has always been the main method for the human race to understand the external material world, experience actual situations, and establish value beliefs. Since the 19th century, with the technological progression, media forms carrying the visual signals have evolved from cavern images and drawings, to photography, to motion pictures, television, video recording, and then to the modern computer multimedia and artificial interactive networks driven by digital technology. Its rapid changes repeatedly impacted the cognition experience of the human race and also challenged the standards and rules of the encoding/decoding of information transmission. This course will chronologically examine modern psychology, artistic aesthetics, anthropology, and cultural studies as well as classic publications related to visual constitution and media styles to study the aesthetical characteristics formed by various visual media and their information transmission principles. Topics such as the collective value concept forming and cultural experience structure during the process of information transmission, which may involve reality/hypothesized reality/ transcended reality, will also be included. The objective is to prepare the students with multi-directional and philosophical thinking with a revolutionary perspective during visual experience critiques or debates or actual cultural creating processes.

視覺感知一直是人類理解外在物質世界、經驗現實情境、與建立價值信念的主要方式。自十九世紀以來，隨著科技的演進，承載視覺符號的媒介形式，由早先的洞穴圖像、繪畫，攝影，到影音動態的電影、電視、錄影，再到近期數位科技驅動的電腦多媒體、虛擬互動網路等等，其多次躍進式的突變，再再的衝擊了人類的認知體驗，也顛覆了訊息傳達的製碼與解碼的格律。本課程的教授重點在於，理解多元視覺圖像（尤其是動態影像）與觀者知覺互動的心理機制。藉由當代心理學、藝術、美學與文化研究等領域，有關視覺構成與媒介形式的經典論著來思辯各種視覺媒介構成的美學特質、其訊息傳達的法則，以及它們在訊息傳達過程中，涉及的意義建構模式、集體價值意識的模塑、還有文化體驗建構等方面的議題，本課程旨在訓練學生在從事視覺經驗批評論辯或創意實作時，能具備多面向的、哲思性的省思，並產生顛覆性的透視。